Eastman Kodak Resources

Eastman Kodak Resource and Capabilities Analysis Eastman Kodak has been adequate to(p) to check stock in a tough market that has changed dramatically fast. Kodaks core free-enterprise(a) reinforcement was supernumerary with the smart digital moves happening. The introduction of digital imaging has taken clear up beyond anyones belief. Eastman Kodak has getting other business in trying to gain a competitive advantage in markets they consent never been in. Between 1985 and the archeozoic 1990s, Eastman Kodak acquired several(prenominal)(prenominal) companies hoping to drive their sales and profits.In order to honor a competitive advantage in the market, Eastman Kodak will have to do several line things. Eastman Kodaks gull pick out speaks for its self. It is one of the most recogniz equal to(p) brand names in the country. Use this to the advantage of the company. In a market that has changed so quickly, a company has to be satisfactory to come up with a strategical pr ogramme in order to reconstruct sure they will rest as a profitable business. Hiring has been a key strength for Kodak. organism able to contract in exe racetrackives with experience and expertise has helped Kodak maintain their advantage.The role of the company immediately is to habituate those executives to continue to grow Kodak as a business. Some of the products that Kodak has introduced have their competitors wondering how they can get that same advantage. The 2003 introduction of the EasySh atomic number 18 tv camera docks hit the market and Kodak gained immediate advantage. repayable to it macrocosm the only product on the market at the time, Kodak put a product that no one else was producing creating scarcity. This R&D investment had paid off. universe the innovator of mod products and services is essential for Kodak to stay in business.With so umpteen competitors out there, scarcity and differentiation is important. Kodaks was forced into a changing market. Being almost a monopoly for years in the necessitate business, digital imaging was a huge clapperclaw that Kodak had to mannequin out. In the early 1970s, Kodak was facing challenges from the Japanese camera industry and Polaroid pioneered instant photography. Kodak invested millions of dollars into R&D. Kodak call for to produce products that would separate them from their competitors. They will lack to continue this moreover also mention a way to turn a profit from the innovative changes.Technology and product ontogeny was a struggle for Kodak in the early 1980s. The digital industry was taking off and most of Kodaks plants still serviced film production. Kodak invested severely into changing plants and equipment. Kodak realized that they were now struggling to suck products from an industry that the realisms technology was moving into. Inventing new technologies thru R&D and creating a new wave of products is what will lead to the go on success of Kodak. Being able to make the leap from the old Kodak to the new Kodak has emerged Kodak as a company with competitive advantage.Management has had to cut over 15,000 jobs since the introduction of the digital industry. Plants were being reevaluated and stores were closed. Management had to figure out the lay claim approach they were going to take to fix a leader again in the market. Adding new products was a step they took but most of those markets were already lead by companies that had secured their competitive advantage already. Trying to become a leader is those industries was hard with many a(prenominal) failures. The most important role is to figure out what strength can be exploited to offset the failing issues.Due to heavily investing in the digital industry, Kodak has not seen a profit on those investments. Kodaks brand name and profits do from the silver halide roll film has been able to persevere them going. Kodak will need to continue to work toward making those investments into profi ts. As farsighted as they continue with the strategic plan eventually they will see a profit from their efforts. Eastman Kodak realized that they had over all-inclusive themselves. Without having a commitment to those new ventures put up the company.Eastman Kodak will need to take a hard look at the military commission the company wants to go. Selling or integrate some of the acquired business is the first step in making sure you are moving in a special(a) direction and not just acquiring companies that do not fit into the plan. Eastman Kodak has found success is a challenging market. I do believe continuing with their strategic plan of out with the old Kodak and in with the new Kodak is important. Making it easy for consumers to utilise the products and affordable will also keep Kodak on the path of striving competitive advantage.