Community Communication Essay Example | Topics and Well Written Essays - 1000 words

Community Communication - Essay ExampleHe wondered such, because of the diffusion of cities created due to the stage of industrial rotation and unsettled west. A nonher scholar that set out to find the relation between community and communication was Gabriel Tarde in the 1980s. consort to him, public opinion is a means of collective community which is controlled and arranged by the media (Katz, 1991). Furthering the previous thought, Bowes (1997) confirms that this relationship further gained strength in the 1920s and thus has now become indivisible. According to this study, for a collective action, communication between citizens and individuals is an important function for initiating a combined action, with the collective action being stimulated and expressed through the media. Of course, when it comes to finding the relation between these two variables, it is obvious to understand the definition of community. According to Hillary (1955), community butt end be explained in 94 way s. However, three essential components can be found in the explanation of this variable. Beginning with a person involved in a specific community contact, the author mentioned geographic cranial orbit as the second component with the common ties completing the collection. Bracht (1990) also revolves around the same concept of community. According to this study, a community can be explained as a cluster of individuals that share the same ethics, ideals and institutions. Further adding to the definitions, the author explained interpersonal relationships, culture and social groups as the interdependent basic components. Therefore, the above mentioned components work together with towards a common good. This means that these components are a food for the community that are intellectual and conscious in nature and is thus a extremely necessary requirement Dewey (1946). Bell and Newby (1971) added more to the definition and stated that communities have nowadays adopted a virtual natur e. According to this study, the idea of a tangible space has currently adopted a less physical approach of communication. Nonetheless, the relation between community and communication remains intact. Where traditionally the use of interpenetrate and print media was at its peak, the introduction of the computer based era and the enhancement of development and interactive media have positively worked towards eliminating the geographical constraints in communication. The virtual disposal of the media used two basic tools the internet and direct broadcast satellites. Therefore, it becomes imperative to mention at this stage that after adopting the virtual mode, the communication media not apparently aid the traditional community, rather it aids to the change in the entire definition of it (Bowes, 1997). According to Berrigan (May 1979), there is always the risk of importance in considering communication. That is, it is the authors firm belief that although communication media is an e ffective tool in affecting the community, the role of the media is highly exaggerated. The study also stated that the media revolves around antecedency in its importance. For the role of communication to be effective, it must be understood that it can never work alone. The media, in spite of its role in not the only factor that can bring changes to the community, the organizational, social and political structures also play a vital role that need to be identified. As the worldwide communication association (May 2012) states as our perceptions regarding the organizational, personal and social communities are undergoing massive changes, the boundaries and peripheries are becoming